Securepay

POS System for NY businesses

What we did

When approached by one of New York’s leading POS system providers, who expressed their intention to revamp their product, the team at Slick recognized an incredible opportunity to shape the future of point-of-sale technology.  This provider’s systems are the backbone of countless Bodegas in the city, playing a crucial role in daily operations. We had the chance to impact not just our client, but numerous other businesses by revolutionizing their operations and enhancing their overall success. Our mission was clear: to give the product a modern look and feel while providing an intuitive user experience.

To achieve this ambitious goal, Slick’s team embraced the power of the design thinking framework, a problem-solving approach that empowers collaboration, emphasizes user empathy, and promotes rapid prototyping and iteration to drive meaningful transformation. We immersed ourselves in the world of Bodega owners and employees, conducting thorough user research to gain insights into their needs, workflows, and challenges in the context of a POS system redesign.  This empathy-driven approach allowed us to envision a POS system that would truly resonate with their needs and exceed their expectations.  Leaving no stone unturned, our design team meticulously ideated every aspect of the product, ranging from visual aesthetics to its underlying functionality. Our aim was to create a seamless fusion of modern design principles and user-centered experience, leveraging insights and findings obtained from extensive UX Research. The result is a truly transformative POS system.

Through our redesign, Slick has successfully elevated this provider’s product to deliver an experience that goes above and beyond. Our redesign prioritized intuitive interactions, streamlined processes, and an aesthetic appeal that resonates with New York store owners’ evolving needs. We eliminated unnecessary complexities, ensuring that every interaction feels seamless and efficient for all user types. We created an interface that enables store owners to focus on what matters most – running their businesses effectively and with confidence.

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Rethink

Analyzed the entire all its flows and identified the pain points.

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Redesign

Slick team revamped the product look n feel

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Grow

Identified potential improvements and analyzed metrics

Stakeholder Interviews

At Slick, we believe that stakeholders hold the key to deeper insights into the business aspects of a product.  Involving stakeholders is essential to gain a holistic understanding of their needs and align our strategy with their vision. That’s why comprehensive stakeholder interviews were a fundamental component of our pursuit in delivering the best possible solution.

Embracing the Design Thinking framework, we approached stakeholder interviews as an opportunity to empathize with their perspectives and further immerse ourselves in their business. We engaged with individuals from the product team to top level executives through in-depth interviews. Through actively involving stakeholders into our design process, we not only acquired a trove of insights but also ensured that their vision shaped the trajectory of our redesign.

In these interviews, we actively listened to the stakeholders’ perspectives, goals, and challenges. Each stakeholder held a unique perspective and possessed valuable insights into the business objectives, user needs, and market dynamics.  The collaboration between our team and the client’s team fostered trust and alignment. The insights gathered from the stakeholder interviews allowed us to identify the core pain points and prioritize opportunities for improvement that would have the most significant impact on both the user experience and driving business objectives.

Competitor Analysis

In the highly competitive technological market, the user experience provided is essential to the success of any product. Competitive analysis plays a pivotal role in crafting a strategic approach to product design. At Slick, we’ve experienced the benefits of conducting thorough competitor analysis to stay up to date in the constantly evolving market landscape for every product. To set ourselves up for success, we embarked on a comprehensive exploration of the POS system’s competitive landscape. We conducted research to meticulously examine the offerings, strengths, and weaknesses of key competitors not only in New York but also in broader markets. Competitor analysis included interacting with products, deconstructing their marketing strategies, comparing their pricing models, and analyzing qualitative customer feedback. The data collected and subsequent analysis revealed a holistic view of the competitive landscape. This analysis allowed us to identify untapped opportunities, avoid common pitfalls, and strategically position the product to provide the best experience to the target audience, thus driving towards business growth.

Segments

We recognized the significance of optimizing the product for all user segments. Meeting the needs of both customers and cashiers is crucial for the success of a POS system. Through the research we conducted with stakeholder interviews and competitive analysis, we were armed with insights into the needs and expectations of both user groups, and we strategically incorporated these findings into our redesign process. We identified the key needs of each group through our analysis:

Wireframes

In our pursuit of a revolutionary user-centered POS system, and prepared with our insights and strategic direction, we delved into wireframing. We crafted the skeletal framework of the system, mapping out user flows, interactions, and information hierarchy for the wireframing phase. Wireframes are a vital tool for continuous alignment between stakeholders, designers, and developers. Creating wireframes allowed stakeholders to visualize the layout and flow of the product in a state that focuses on the overall user experience and encourages feedback and iteration. Collaboratively reviewing wireframes pushes the entire team to remain focused on ensuring the design is meeting the identified user needs. Wireframes also serve as a reference for developers, guiding them in implementing the desired functionalities and ensuring consistency across the product.

Usability Testing

Usability testing does more than validate design decisions- it empowers us to challenge assumptions and continuously iterate to create a superior user experience.  Usability testing is an essential step before the final product launch for the team at Slick. Rooted in the principles of design thinking, usability testing is a process of observing real users as they interact with a product.  These observations allow us to analyze data to determine ease of use, efficiency, learnability, error prevention and recovery, and users’ emotional reaction.  For the redesign of the POS system, we created scenarios to test with real users in the target user groups- customers and cashiers.  This iterative process of observing, analyzing, and refining constantly served the goal of providing a redesign that would surpass expectations and provide store owners and customers with a seamless and delightful point-of-sale interaction.

Design System

In our endeavor to craft a cohesive and scalable user experience, the design system was an important part of the design team’s toolkit. A design system serves many purposes that lay a foundation for a product’s long-term success. Investing in building a design system upfront improves workflow efficiency and collaboration between designers and developers, ensures consistent implementation, and enables a consistent experience for the product’s users.

Product Screens

After extensive preparation and dedicated effort invested in the right processes, we are thrilled to present the main result: the product screens. While it can be challenging to convey the full impact through screens alone, we assure you that the product has significantly enhanced the efficiency of the company’s business operations and provided both cashiers and customers with increased convenience and a pleasant experience.

Through the redesigned product screens, we have focused on optimizing the user experience, ensuring intuitive navigation, and incorporating modern visual elements. Our ultimate goal was to streamline business processes and create an interface that facilitates smooth interactions for both cashiers and customers.By leveraging user-centered design principles, we have carefully considered the needs and pain points of all stakeholders involved. The result is a product that not only simplifies daily tasks for cashiers but also provides a delightful experience for customers during their interactions with the system.We are confident that the product screens, in conjunction with the underlying functionality and features, have brought tangible benefits to the company. From increased operational efficiency to improved customer satisfaction, the impact of our redesigned product extends across the entire business landscape.

Client

Slick’s team usually replied instantly. I never waited more than couple of hours. Process was transparent and they never failed to deliver in time
CEO The OLB Goup
Ronny

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